Snowmobiling is a fun activity for the whole family to enjoy together. However, much like operating a car there is a lot of responsibility that snowmobile riders must assume to keep themselves, passengers and others safe. For this reason the International Snowmobile Manufacturers Association works with major snowmobile manufacturers every year to educate riders on safety matters. The 2020 campaign, taking place the week of January 18-26, is Safe Riders! You make snowmobiling safe. Learn more about snowmobile safety week and how you can get involved.